How to set up Google Ads Conversion Tracking

Modified on: Sat, 18 Mar, 2023 at 2:29 PM

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Google Article - About conversion tracking

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.

This article demonstrates how to create a conversion action to track customer actions on your website.

Google Article - Set up conversion tracking for your website

Before you begin

Before you can set up website conversion tracking you need:

A website: This is where you'll put the Google tag code.

Ability to edit website code: Either you or your web developer will need to be able to add the code to your website.

There are two steps to set up conversion tracking:

  1. Create a conversion action

Google Article - 1. Create a conversion action

Next...

  1. Set up your Google tag

    Choose between 2 ways to install your tag:

    Option 1: Set up the Google tag for your website

    Option 2: Use Google Tag Manager

    Google Article - 2. Set up your Google tag

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