You can insert the link into any email or SMS to give your contacts the ability to unsubscribe from your communications. Follow these steps to build an Unsubscribe link with a Funnel/Landing page and trigger link:

NOTE: If you use Mailgun, some unsubscribe settings can be managed directly within your Mailgun account.

Step 1: Create a Trigger Link

Navigate to Trigger Links

Click Add Link

Name it and add a URL. (In Step 3 you’ll add the actual URL you’ll build, so for now you can use a placeholder like google.com)

Save to confirm your changes.

Step 2: Create a Trigger

Navigate to Triggers

Create a New Trigger

For Part 1, the Trigger Link Clicked should trigger the automation. You will also need to define the filter to the specific trigger link you created as the Unsubscribe link so it fires off the action only for that particular trigger link.

For Part 2, you can Set contact DND and Enable DND to unsubscribe the contact from all communications (as shown below). Or, you can remove them from specific campaigns if you wish to only unsubscribe them from certain communications, like a marketing or nurture campaign.

Save and activate the trigger.

Step 3: Set up the Funnel page for Unsubscribers

Navigate to the Funnel builder and go into your funnel.

Create a new step, called Unsubscribe.

Set the path, to something such as /unsubscribed.

Once the page is created, click Edit to customize the page however you’d like within the Funnel Builder.

It can be as simple as one column and row with a headline that says “You’ve been successfully unsubscribed.” You can further customize this however you wish with additional text, colors, a logo, etc.

Save the funnel page.

Copy and paste the URL from the funnel page into a new browser tab. You will see what the Unsubscribe page looks like.

NOTE: If you’ve not yet configured a domain, check out our tutorials on the topic before completing this step.

Navigate back to Settings > Trigger Links and Edit the Unsubscribe link. Replace the placeholder URL from step 1 (such as google.com, with the link from the funnel builder.)

Step 4: Using the Trigger Link in an SMS or Email

You can use the Unsubscribe link in any campaign, bulk action, or one-off email or SMS communication.

Navigate to the email or SMS builder for the specific email or SMS you wish to update.

Within the builder, type out the text you want to insert the link in, such as “Click here to Unsubscribe.”

Highlight the text and in the menu select Insert > Edit Link.

From the dropdown link list, choose your unsubscribe link.

Save your email/SMS template or send your email/SMS if it’s a one-off.